Real Outcomes.
Not Projections.
Each of these results came from identifying specific revenue leaks and installing specific systems to stop them. No new marketing spend. No additional headcount. Just better processes on existing operations.
Roofing, Southeast U.S. · In 11 Weeks
+$63,000 Added Monthly Revenue
The Situation
A residential roofing company doing approximately $180K/month had no structured follow-up process. Estimators would quote jobs and move on. No CRM. No callback protocol. No missed call response system. Owner was quoting 60–70% of jobs personally.
What We Did
Installed a full missed call recovery system, a 3-touch automated follow-up sequence post-quote, and a scripted sales process for the two-person sales team. CRM deployed with pipeline visibility for the owner.
“I didn't think the problem was follow-up. I thought we needed more leads. Turns out we were closing less than a quarter of the ones we already had.”
Roofing, Southeast U.S.
The Numbers
24%
Close Rate Before
41%
Close Rate After
+$63K
Monthly Revenue Added
60% → 15%
Owner Quotes (% of total)
11 Weeks
Timeline to Results
58%
Missed Call Recovery Rate
HVAC, Mid-Atlantic · Within 60 Days
Owner Removed From Day-to-Day Sales
The Situation
An HVAC company doing $1.2M/year had an owner who was the primary closer. Every large job, every negotiation: it went through him. He couldn't take a vacation without revenue dropping. The team had no consistent process to follow.
What We Did
Built a fully documented sales process, installed accountability KPIs for each tech and estimator, set up a weekly performance review structure, and deployed a team-managed CRM with automated follow-up. Owner transition plan executed over 6 weeks.
“For the first time in seven years I took a week off. The team ran the week. Revenue didn't drop. That's what I hired NorthScale for.”
HVAC, Mid-Atlantic
The Numbers
~100% → ~5%
Owner Involvement in Sales
+18 pts
Team Close Rate Improvement
None → Full
Pipeline Visibility
7 Years
First Vacation Taken
No Drop
Revenue During Owner Absence
60 Days
Timeline
Roofing, Midwest · First 90 Days
$91,000 in Recovered Revenue
The Situation
A roofing company doing $220K/month had three specific leak points identified in the revenue audit: a missed call volume problem (averaging 6+ missed calls per day), a quote follow-up gap (no follow-up after day one), and inconsistent scheduling creating crew downtime of 8–12 hours per week.
What We Did
Missed call recovery system installed within 7 days. Follow-up sequences deployed for all pending quotes. Scheduling system redesigned with confirmation automations and crew dispatch protocols. All three systems live within 30 days.
“The audit was uncomfortable, seeing the numbers laid out. But that was the point. We fixed three things and added $91K in the first quarter.”
Roofing, Midwest
The Numbers
6.2 avg
Missed Calls/Day Before
1.4 avg
Missed Calls/Day After
$91,000
Revenue Recovered, Q1
~10hr/wk
Crew Downtime Reduced
30 Days
Systems Install Time
12% → 100%
Follow-Up Rate on Quotes
Plumbing, Southwest · In 45 Days
+$38,000/Mo From Conversion Fixes Alone
The Situation
A plumbing company spending $8K/month on Google Ads was converting 19% of inbound calls to booked jobs. The owner believed they needed a higher ad budget. The revenue audit said otherwise: the problem was call handling and booking, not lead volume.
What We Did
Installed a call handling script, booking conversion protocol, and follow-up sequence for calls that didn't book. Trained dispatch team on conversion fundamentals. No changes to ad spend.
“I was about to double my ad budget. NorthScale showed me I was converting half of what I should be. Same leads, better system. Completely different result.”
Plumbing, Southwest
The Numbers
19%
Inbound Booking Rate Before
38%
Inbound Booking Rate After
$0 increase
Ad Spend Change
+$38K
Monthly Revenue Added
45 Days
Timeline
$4K+/mo
Ad Budget Wasted Before
Want to know what your business is leaking? Start with a revenue assessment: specific to your trade, specific to your numbers.
Apply to Work With Us →Ready to Fix the Leak?
You Already Know
Something's Off.
Let's Find Out What It's Costing You.
The first step is a revenue assessment. We look at your close rates, follow-up process, call handling, and operational setup. We tell you exactly where the leaks are and what fixing them is worth. No pitch. No pressure. Just the numbers.
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